The Waiting is the Hardest Part

Published: April 6, 2012

Two years.

Really, it all started so innocently.

So `smally’.

And now look at it . . . bloated, embarrassing, agonizing, exhausting, frustrating, wasting, parasitic, like a cross between Sean May and Ryan Leaf that you let sleep on your couch after his girl blackened his eye, stole his wallet, and left the bar with a thirteen year old, and now he just won’t leave, eats your favorite food and buys lime sherbet to replace it, constantly hums Captain and Tennile songs, doing the hummy falsetto thing for Tennile’s parts, and completes the stages on your RPG’s after you do all the leveling. You know what I’m saying?

Fittingly, news about the Hornets with seismic potential was but a puffed-up footnote to a story about the Knicks in the morning of April 6, 2010.

Don’t put any stock in Avery Johnson interviewing for the Nets job unless he’s the sole candidate under consideration. At least, that was his haughty stance when the 76ers approached agent Tony Dutt about his client before (now outgoing) Eddie Jordan was hired. Should the Shinn family sell its majority share of the Hornets, a prospect gaining thrust, sources say Johnson is almost guaranteed to be first choice to succeed Jeff Bower, who figures also to be out as general manager.

Nearly immediately, it was picked up, amplified, reinforced, and fed back upon itself like a Hendrix lick on 11. Speculation was mixed, but it was rampant.

In short order, the natural move was revealed to be the move under consideration. With original and long-time Hornets owner George Shinn recovered from a bout with cancer and facing financial equivalent of the opening scene of Raiders of the Lost Ark, he was negotiating a sale to then sole minority owner and Louisiana billionaire and native Gary Chouest.

As the days passed, nothing happened. Stuff happened, I’m sure, but nothing happened. There was no news whatsoever.

Then, news broke that nothing happened.

The stated reason was an inability to come to terms on a sale price, but rumors supplemented this. One family of rumors spoke to details of this disagreement, most of which spoke to the handling some of the team’s debt, particularly debt that could be interpreted as Shinn’s personal debt. On the other side of the ledger, the value of the Hornets itself was in question not only because of its inability to turn a profit, but because a lockout more than a year away was looming large because NBA teams losing money was such a pervasive issue.

The second family drew connections from the Macondo blowout to uncertainty in Chouest’s finances or focus. The potential influence of the resulting moratorium on drilling in the Gulf of Mexico on his personal wealth or banks’ ability to give nine-figure loans to him to purchase an asset that loses money was certainly reasonable, especially to people who could smell the oil in the Gulf on the morning commute in the city. Also, no one could blame Chouest if he needed to focus on his lucrative family business which employed thousands of his neighbors.

The final group of rumors squarely targeted Chouest himself, particularly his desire to own the team. Though he increased his in stake in the team from 25% to 35% over the course of his stint as minority owner, his quiet demeanor, at least in the media, added fuel to the idea that he wanted at least one minority partner on his ownership team. Reports of looking for additional investors, including out-of-state investors, for financial purposes, not just to be a face, turned the fuel to trinitrotoluene.

Less than two weeks later, the sale to Chouest was announced unofficially.

An agreement between minority owner Gary Chouest and long-time New Orleans Hornets’ majority owner George Shinn has been reached, league sources said Monday morning, and an annoucement (sic) regarding transfer of the team’s ownership to Chouest will take place this week, possibly Thursday afternoon.

Apparently, it’s still Wednesday, because that announcement never came.

This line from that same story captured how we all felt at the time

Talks have dragged on for three weeks or more while the two sides haggled over the value of the franchise.

Oh, how much we have learned. “In two weeks” has the `little black dress’ of answers regarding ownership ever since. I’d love to see an “In two weeks” contest at some Hornets247 event like the “Stella” contest at the Tennessee Williams Festival.

Days turned to weeks turned months.


In November, I asked Dell Demps about the subject, and was told it was in the “dotting the i’s, crossing the t’s” phase. He also said the team needed Peja that season. He may have been right about that, but we traded him anyway, so there you go.

About two weeks later, the NBA announced that it would purchase the team from Shinn and Chouest. Two weeks after that, the deal was done.

In the months that followed, both good and bad happened for the team, but uncertainty and instability took root. The rolling attendance benchmarks that were in effect since 2007 were brought back into public consciousness, which was bad. Nearly simultaneously Hornets games were broadcast (again) on Charter, the northshore cable network, allowing more fans to see the games. This was likely not serendipity. The writing was on the wall. This was no time for games. This team needed to be saved or it was going to leave the region, and the NBA would be gone for good.

The attendance benchmarks were met thanks to efforts from fans and local businesses, including the newly formed Hornets Business Council.

Shortly after, the push for single tickets ended, and the massive “I’m In” campaign was launched. This campaign, partially paid for by the State of Louisiana, sought to drive the season ticket sales to 10,000, a mark that shows that a franchise is well-supported. This was supposed to attract an owner.

The campaign worked, even during the lockout. The season ticket goal was surpassed, and the campaign continues to this day as “I’m In for Good,” broadcasting a commitment of team to this region. There is more to say about this, but not here. The tickets materialized, but no owner has materialized.

Potential owners have materialized, as has a lease for them to sign.

But no owner.

Two years without a leader. Two years without a rudder. Two years without any way to keep up with the Cubans. Two years of the team’s on-the-court assets diminishing because we can not offer stability to our high-priced union labor.

Our All-Stars are now formerly our All-Stars. Our GM is low-balled by other GM’s, and the media treats him like he has no power, ignoring the good moves he’s made. Our Coach gets next to no recognition for juggling these jagged shards of a roster night in and night out.

I get asked pretty often, “When is someone going to buy this team?”

Dudes, I don’t know. I’ve asked. I’ve listened. I’ve thought.

Joe has done the same.

You know what we know.

Here’s what I do know: We don’t have to worry about a three year anniversary. If this deal isn’t done, and I mean done-done, by July 1, 2012, it’s over. The new lease amendment vanishes like some legal version of a flux-capacitorized DeLorean. That, my friends, is the one and only day that matters.

Circle it.

There are other dates that have been mentioned in other posts, but none are more meaningful that July 1, 2012. If you wake up that day without an owner for this team unless something chances, it’s over.

In the meantime, distract yourself as best as possible, but don’t be fooled by the `little black dresses’. “In two weeks” will be right exactly once: two weeks before the sale. Enjoy the games, the lottery, the playoffs, whatever. We’ll have great stuff for you here, too.

The drama is going to end in less than 100 days one way or the other, and while I think the ending will be happy, and all signs point to this, it may be the other. In that case, we are really going to learn what two years of pain feels like, if we are lucky. If not, it may be just one year of pain. Or zero.

There are worse things than two years of this, aren’t there?

We are going to look back at this time, I think, as one of the most interesting time in Hornets history, and perhaps the most important. Perhaps. When we are ordinary, the ridicule, the superior attitude, and the ignorance will approach the norm. We will fade into obscurity aside from the occasional the patronizing hat-tips on ESPN. That will be a nice treat.

Of course, the lesson of the NBA in New Orleans is that the owner is important, especially if we factor in Battistone moving the Jazz from New Orleans to Utah. If it takes two-plus years to get the right owner, an owner that will commit to the fans and the city, and owner that is competitive, and an owner that will turn this franchise in to a jewel of the NBA, then it will all be worth it. This can’t be done overnight. I thought it could be done in under two years, but what do I know?

You took the tme, now just get it right so I can relax.


I’ll buy you a Hubig’s.

The waiting is the hardest part
Every day you get one more yard
You take it on faith, you take it to the heart
The waiting is the hardest part
“The Waiting”
Tom Petty and the Heartbreakers


  1. Zombian

    April 6, 2012 at 4:24 am

    Who would have thought I’d look back fondly on the ownership by Shinn. I’m firing from the hip here so please rip me up if I’m out of line but what are the chances the Dunalevy group is waiting for the draft? If Davis is the bona fide star everyone touts he is (and by proxy puts more butts in seats-> makes ticket prices and jersey sales go up-> makes ownership more mula) then it would make the deal sweeter right? Or perhaps Stern is waiting for the same thing because that could increase the sales price?
    Obviously that means nothing to us (aside from the prospect of having Davis and an actual owner). I can’t wait for the draft results. I’ve never been so excited for training camp. I wish I could be there and watch Ayon improve and get comfortable in the system, I wanna see Jack mentoring Rivers. I wanna see Ariza take bad 3’s. I wanna see Davis’ D make us once again reevaluate the quality of MediOkafor. I wanna see General Grievous traded for a backup C. I wanna see what we get for trading Kaman’s Bird rights I wanna see The Commissioner healthy with a new contract on our team. I want this armpit of a season end look at the new season as, if not competitors, a team showing improvement and making the right decisions.

    • Jason Calmes

      April 6, 2012 at 7:32 am

      Draft or lottery?

      Either way, I don’t think these guys are baning on such things. I could be wrong, but they need to want to be the owner in good times and bad, not just good. As such, you’t pay more because Davis looks like he’ll be good. Oden, yeah?

      • Zombian

        April 6, 2012 at 12:35 pm

        As usual, great column Jason.
        Geaux Hornets!

  2. sweetpea

    April 6, 2012 at 7:08 am

    The mysterious, recently-arriving Illumunati-like “third ownership group” that Stern has taken to mentioning as of late adds further mystery/ulcers to this whole affair. Is this simply a combination of the two previous groups, a merging between Raj and Gary, which would actually probably be the best possible news and might well lead to the Hornets being one of the better-run franchises in the League … or is this a really, really bad sign, like the other two groups are getting cold feet and now Stern/NBA is desperately trying to get something together in time for 07/01. I prefer to think of the former, and Stern’s statements as of late in general would lead a sane person to think so ….. right??

    • Jason Calmes

      April 6, 2012 at 7:27 am

      I’ve heard of other groups but it’s been hard to nail down. The third group wasn’t considered in the running. It may be Benson, some ‘fourth group’, or a combo platter. Benson needed NFL approval (the rule-geniuses often fail to quote this) and there was just an owners meeting. Maybe he got it. Maybe the three groups includes him but he’s really not ‘into it’. Who knows?

      • sweetpea

        April 6, 2012 at 9:08 am

        maybe its Dr. Evil, #2 and Vergicon Corp. with an offer of *1 million dollars*

      • Jason Calmes

        April 6, 2012 at 9:22 am

        Allen Parsons?

        Between Allen Parsons Project money (bolstered from Austin Powers . . . AP-AP . . . same person?), and his producer cash from little records like The Dark Side of the Moon with 50m in sales alone, starting in the 1970’s, dude has a enough cash.

        Kip Winger for minority owner.

        Yeah. Kip Winger. Thought you’d read that name in 2012?

      • sweetpea

        April 7, 2012 at 6:39 am

        bad Karma dude

      • Jason Calmes

        April 7, 2012 at 9:51 am

        I have more Winger music than most people know exist.

    • kempleton

      April 6, 2012 at 12:27 pm

      I am sorry but I do not believe what I hear. I do not care what David Stern says, he has been saying the same thing for two years. Where is the action? He can always say “Oh, we thought they would remain in New Orleans but we could not agree on bla bla details of the deal” Isn’t that what happened between Shinn and Chouset?

      I am sorry but I agree 50% with the pessimisty part of the article. Because, I have started to get nervous about this owner issue once the month of March ended.

      The new lease have made us all happy. But, Now I hear from you for the first time that if we don’t find an owner by July 1st, the lease is void! Well, my happiness about the new lease is gone now.

      It took the Kings less than a year to turn things around and secure Sacramento as their hometown. We know that They cannot move Memphis anywhere. So, there are people out there who wants and NBA team at a new city and the Hornets are still looking for an owner. Who cares if Stern comes out and says “We are doing our best to keep Hornets in NOLA”. What if, “Sorry, we did our best!” is right around the corner?

      On the other hand, I am 50% optimistic about the ownership situation just because of the words coming out of certain people’s mouth. There are not many people though. Stern is unfortunately not in that list. There are only few people. People like Hugh Weber, people here at Hornets247 who listed potential buyers numerous times.

      I am looking forward to hearing a new owner that will keep our team here. Otherwise, the whole conversation about the draft and Anthony Davis may turn out to be meaningless!

      • Jason Calmes

        April 6, 2012 at 12:56 pm

        You are right about ownership being primary.

        I’m sorry you felt blind-sided by the 7/1 date. I mentuoned in our podcast and in an “Owning-up” piece (which you can access with the ‘owners manual’ picture.

        Also, I’m sort of surprised. I thought this was balanced to optimisitc. I’m all out of calibration… too grumpy for anyone’s good…

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