A Sneak Peek at the CP3.IV

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Published: December 18, 2010

Chris Paul’s new shoe is launching in January, so the Jordan Brand made sure that all the sneaker heads were in New Orleans to check it out ahead of time. Thanks to the TrueHoop Network my name made it on that list so I got to check out the CP3.IV a little bit earlier than most.

PMK*BNC did an awesome job making the experience fun for everyone. Props to them for organizing the whole thing and making it the greatest shoe preview I could imagine. The entertainment included a skills challenge followed by some pickup ball on the court of the Arena, a cocktail party, dinner, a swamp tour and a Hornets game.

Let’s go through Thursday, when I attended the events at the Arena. We met at the W downtown, and then were picked up by a bus to go to an undisclosed location. Being the only one on the bus who resided in New Orleans, I figured out where we were going, but kept it to myself. No need to spoil what was going to be a great surprise.

When we got to the Arena we were taken into the visitor’s locker room and it was completely decked out for us. Look-

They had all the previous versions of the CP3’s on display, and everyone got a pair of the new ones. Then we talked to Chris Paul and the designer of the shoe, Jason Mayden, to get a little more knowledge about it. This is a long video, but it’s worth watching. At one point Chris reveals that he once had his shoes stolen as a kid, and that he once had to buy two pairs of CP3’s in stores. Chris Paul has gone on record before and stated that “my shoe is like playing a video game and having a cheat code”. It really seems like he believes that and isn’t just trying to sell shoes. Sorry the video is in three parts.

(edit- Epic fail on the intro. The name of the designer is Jason Mayden. My apologies.)

Afterward we headed out to the Arena floor for a skills competition and some pick up ball. They put on the music, turned on the PA and the jumbotron (which showed our names and affiliation), and made it into a competitive event. I was just about as nervous as I’ve been to play a sport since high school. It was truly an experience I will remember forever, for better or worse.

I realized during the skills competition that I’ve never passed a ball through a ring before. Nor have I ever stepped on an NBA court. I can’t shoot the ball, but I already knew that. These things would prove to be a problem. Anyway, I took fifth in the first round of the skills competition. Top four advanced, and I missed out by less than a second.

One thing I did notice is that the CP3.IV is an awesome shoe for cutting. Chris talked about that, but I really noticed it when we were out there on the floor. I haven’t really bought a nice pair of basketball shoes in years, but obviously that was a dumb move. There is such a difference between these shoes and the random ones I own that I’m having a hard time dealing with the reality that I didn’t used to have them. I just wish I could re-do the past. They honestly change my game. It’s like going from a Top-Flight xl to a Titleist ProV1x as your golf ball. There is noticeable improvement right away.

What I like the most about them was that my ankle (which has severely limited my sporting recently) felt protected. I never once worried about rolling it while I was on the court, even though I normally wear a small brace when I do anything physical. Rest assured that Chris Paul is in good shoes.

Speaking of Paul, he was by the court and presumably watching. Jarret Jack, too. They probably want me to join their team.

Oh, and I just switched to the dark side and bought a Macbook Pro. Immediately I can now make movies. Crazy easy to figure out. You’re going to start seeing a lot more from me in the coming months/years. These videos that you see here are more than I have ever made in my entire life on a computer.

This is the first one I made, and the only one with added sound. It’s me shooting with that NBA “amazing” music. I know I’m unusual.

The highlight of my day? I wasn’t fortunate enough to catch it on film. I saw some guys taking half court shots and I figured, what the hell, why not? So, I took one and it went in. Obviously I wasn’t going to try again since as of now I’m arguably the greatest half court shooter in the history of New Orleans Arena, making 100% of my shots. Chris Paul and David West can’t touch that. I wanted to quit basketball in general right then and there, and never take a shot again ever, but the notion of a full court game on the actual court was too much to pass up.

After my team lost, we headed back to our respective accommodations to change and shower. After that it was off to dinner at the Eiffel Society. That place is awesome. Live Jazz, very interesting decor, and fantastic bartenders. Those guys make some serious drinks, or so I heard. I stuck with scotch.

So anyway, again I just want to make it clear how great Nike, Jordan Brand, and PMK*BNC are. Those folks know how to make amazing happen.

About the CP3.IV Release

A special limited-edition of the JORDAN CP3.IV launched in select retailers on Monday, December 13, 2010. The JORDAN CP3.IV will launch nationwide on Saturday, January 1, 2011 for a suggested retail price of $118. Additionally, Black-Orion Blue-Varsity Purple and White/Black-Orion Blue colorways will release nationwide in February 2011, with a fourth colorway White/Sunstone-Black releasing in March 2011. Look at them-

Some Other Pictures From the Day

25 comments
JCS
JCS

Hey Joe, Who exactly was the other media and what are their blogs?

ChrisTrewdotCom
ChrisTrewdotCom

This is nothing, you guys should have seen me at Dan Dickau's new sandwich shop grand opening. I got to eat several types of sandwich.

42
42

Trew, if you are serious about the sandwich shop's existence, tell me more: city, etc. I have a special (little) place in my heart for Dickau.

TopherPrice
TopherPrice

Joe, the 100% Hive FT shooter! We need ya on the end of the bench Joe for those close games!

JCS
JCS

When CP3 and Deron Williams's shoes go toe to toe, CP3's always win.

Zwie
Zwie

LMAO!!!! I think you airballed every 3 point shot during the skills competition. Im not trying to be mean, and i apologize, but that just had me rolling on the floor in tears.LOL.. thank you so much for that!!!!!

Joe Gerrity
Joe Gerrity

No need to apologize. I know what a special talent I am.

MaxJD_Nola2NYC
MaxJD_Nola2NYC

I own a pair of the CP3.III and I am happy as a pig in shit, not once have I sprained my ankles! The rubber grip on the inner side (by big toe to half way point) is phenomenal for the killer cross over!I can't wait till they come out, if you play basketball on the regular then its a wise investment if you can afford it.

QueenBee
QueenBee

Is the designers name really James? Why did I think it was Jayson Mayden?

Joe Gerrity
Joe Gerrity

Yikes. Because it is. My brain was fried after like 10 hours trying to make videos. Sorry about that.

QueenBee
QueenBee

Looks like you guys had a cool time. I see they made sure you all had lots of nice gear too. Nice.

QueenBee
QueenBee

No, my bad. It wasn't a guy from Dime Magazine. Although a guy from Dime was in NOLA at CP's shoe event.

42
42

Nice.

m-W
m-W

Awesome videos Joe. Good stuff. Looked like a blast. Good products are easy sells.

Go Blue
Go Blue

About time he came out with another cute shoe (the all black and blue one). His last two, were hideous. Disappointed he didn't come out with purple and white ones. Oh well, I will be getting these when they come out (yay! for kid sizes, so much cheaper), so I can be stylish while I pretend to work out at the gym.

jtshoopsblog
jtshoopsblog

I'm not spending 2 weeks groceries for a shoe that cost less than 5$ to make at some Asian sweatshop.

Godfrey Jay
Godfrey Jay

Wow those things are nice.. you can see the difference in a lot of different basketball player's shoes... most make them for style and some support, some of Jordan's and all the CP3's are all BBall shoes. I'm officially jealous lol

DownUnder
DownUnder

This does seem like the best one yet, Cp isnt acting it when he talks about this shoe. Its incredible the amout of work thats goes into these things but im sure the results are evident when using them. How do NBA players use their shoes? Brand new ones every game or do they like to use the same ones for a while? And im just curious to know what were you guys laughing at towards the end of the last interview video with something about Cp's jacket?, couldn't hear it or see it properly.

Joe Gerrity
Joe Gerrity

Brand new ones every game. He told us what we were doing, even thought it was supposed to be a surprise. Then he got all awkward about it.

DownUnder
DownUnder

Oh ok thankyou Joe i get it now, hehe he's a funny guy that Chris.