The very poor attendance is certainly caused by lots of factors, many of which have been identified on this and other blogs. But one thing I noticed as I started to follow the Hornets this year is the poor quality of the team's website. Compared to most others (Golden State, for example), there is comparatively little information, timely features, and when you want the stats, they bump you off to nba.com. I was shocked to see that the Team Store was selling James Posey and Julian Wright jerseys long after they were traded, not even marked as "clearance." They didn't have jerseys for most the players--unless you wanted CP3 gear and some David West gear. Peja's jersey was still for sale last time I checked. I understand that the ownership is in transition, but from what I've seen, the Hornets do not operate as a topflight professional organization. I'm sure you folks in New Orleans see even more proof of this. In this time of a potential lockout and contraction, that's dangerous. Hope they fix it soon. Even with a good organization, it will be difficult to attract fans (for the reasons mentioned by others). I"m hoping for the best. The day when the attendance drops below 10,000 will truly be sad. Imagine the malaise if they don't win.
Bro, don't get me started. In the Hive's merchandise store, they were still selling Pargo t-shirts last season! And not even on sale. Full price. Hell, he almost came back around, so I guess as long as he was number 2 again they could have just picked up and sold em like he never left. It's completely ridiculous, though... I agree with you. Sell that crap at a discount and make way for some new stuff for God's sake.
Wait, season ticket holders are supposed to have an individual ticket rep? That like comes and sees you and stuff? Come on!?! Really? I never would have known. Ok, enough with the negativity. Hornets season tix blow saints season tix out of the water. Hornets tix come in a nice box, look pretty, and you get a real metal pin. You might even get a hat, youth jersey, or a bobblehead if you go to select a seat day. Saints tix (which cost about the same as hornets tix, for what... 8-9 real saints games?) come in a free usps envelope and you get a sticker if they remembered to put one in there. And there's the beer garded, too. No perks whatsover with saints tix, so I give kudos to the hornets for that at least. It just looks like the Saints try to save as much money as possible. They don't even pay for their envelopes.
I concur. They need to do the same thing they did with Marketing and Sales that they did with the basketball operations side -- throw them all out with the trash and start from scratch. It took weeks before someone took down the big Darren Collison banners hanging on the columns in front of the arena. Someone should have been on that with a ladder the next day, just like someone should have been tossing Peja's jerseys into the clearance bin. I also think the "Hornets, here we come" commercial that they have is ridiculously boring. I mean, I love the Hornets, and I change the channel when it comes on. They need something with some flash and some drama, not some laid back band playing a song. It all boils down to connecting with the fans. The non-basketball side has been bad at this, from ther marketing to the sales team. I have half a season, and the "ticket reps" that I've dealt with have just been awful. I've ranted enough. Chuck out the non-basketball staff and start from scratch if you really want to bring fans in. First move I'd make -- apply to the NBA for a name change.
Man you are so right about that commercial! Its terrible! If I knew nothing about basketball or the Hornets, that sure doesnt make me want to know about them. And yes! The season ticket holder reps are absolutely bad. I loved my rep last season. Mitchell Law was great! He would call me, come to my seats to check on me...was very personal and interested in me as a person, not as a sale. I would see him in the halls during games and he'd call me by name to say hello. Unfortunately, he quit and moved away in the summer. Now I'm stuck with this new guy that gets an F- in my book. The dude has yet to even introduce himself to me, and I had to hunt him down via email/phone to even learn that I had a new rep and who he was prior to the season. Thats just unnecceptable, esp for some1 with 2 lower level seats. For my Langiappe Points one thing I selected was seat upgrade and after emailing him twice with the same question asking what game I will have it for, I have yet to get a reply. Mitchell would reply within an hour.
Good points James...and you are right. Ive noticed some of the same things. I think our marketing dept needs a huge facelift. This year esp there seems to have been a drop off. I noticed that we have went away from promoting as individual players, and more of a team focus. All the Hornets stuff this year are team logos and general stuff like that only. Theres no CP3 or D West, etc. All the stuff on the arena is general (logos), and even the tickets for STHs are the same. I figured it was b/c of the new management and the reality that anything is possible (trades), so they wanted to play it safe.